Brand History
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1993
1993 Year
Yuebao factory was established.
![1993](/Uploads/201910/5da6fd27a5c2a.jpg)
1994
1994 Year
We set up Jinfushi mattress factory with a joint venture and the first spring mattress which has six rings was born.
![1994](/Uploads/201910/5da6fd4597d8c.png)
1995
1995 Year
Jinfushi became the first company who imports the quilting pleated cotton machine from Italy in furniture industry.
![1995](/Uploads/201910/5da6fda686040.jpg)
1996
1996 Year
The brand of steel-land was born, and the first down sofa came out
![1996](/Uploads/201910/5da6fdd2db702.png)
1997
1997 Year
The first sofa factory was built and our first store in China was opened in Xian.
![1997](/Uploads/201910/5da6fdfa86437.png)
2000
2000 Year
Which is the era of big exhibition hall of steel-land, and the era life hall has showed the integration of business and display.
![2000](/Uploads/201910/5da6fe24da018.png)
2001
2001 Year
The hardware factory was built which meant that we changed the sales method from a single product to the whole household. And the era life hall has become the landmark building of Longjiang, Foshan.
![2001](/Uploads/201910/5da702584a31f.png)
2003
2003 Year
The industrial park in Heshan which is covering an area of 200,000 square meters has been opened.
![2003](/Uploads/201909/5d85db1bd0a04.png)
2005
2005 Year
The plate factory was built which showed the integration of the whole household preliminarily.
![2005](/Uploads/201910/5da6fe7be2c1b.jpg)
2006
2006 Year
A international high-end brand named C&C came out.
![2006](/Uploads/201909/5d85dba700f4e.png)
2007
2007 Year
Depend on the excellent design and high quality of products, our brand was well-known worldwide. And we won the "avoid check" certificate of sofa and mattress from the general administration of quality.
![2007](/Uploads/201910/5da6fecc124fd.png)
2008
2008 Year
We launched public donations for the Wenchuan earthquake, which showed our great unity for the disaster areas.
![2008](/Uploads/201911/5dde3a0c45696.png)
2009
2009 Year
Our brand campaign was landing perfectly which was popular all over China.
![2009](/Uploads/201910/5da6ff0835422.png)
2010
2010 Year
We have launched four seasons series products of Kandinsky.
![2010](/Uploads/201910/5da6ff2b86e16.png)
2011
2011 Year
Steel-land won the award of "CCTV China brand of the year".
![2011](/Uploads/201909/5d85dc4c6c69e.png)
2012-2013
2012-2013 Year
The large-scale series activity of "Star·Product·Brand" is opened comprehensively, 100 stars help build a century-old brand.
![2012-2013](/Uploads/201909/5d85dc6adae99.jpg)
2015
2015 Year
Steel-land invited Liutao as image spokesman to deduce the fashion home furnishing vane and help upgrade the brand.
![2015](/Uploads/201909/5d85dcd96142a.png)
2017
2017 Year
Jason Zhou, who is the chairman of steel-land was selected as the new president of Guangdong furniture chamber of commerce.
![2017](/Uploads/201910/5da708ddae00e.png)
2018
2018 Year
Vancer was selected as a commercial design brand in red star macalline and the image of the ninth generation terminal store of freedom wind was built perfectly.
![2018](/Uploads/201910/5da6ff6e3a709.png)
2019
2019 Year
Our new headquarter was completed in Foshan.
![2019](/Uploads/201909/5d85dd40e617c.png)
2020
2020 Year
New showroom of experience hall for life aesthetics was built up and Steel-land started to inaugurate a road of transformation and upgrading.
![2020](/Uploads/202104/606583e6af7b1.png)